Research and Analysis

Walmart is a business legend, «American Dream» that came true, growing from a chain of small stores into the world’s largest retailer.

For many years in a row Walmart was the world’s largest company by revenue according to the Fortune Global 500 list, as well as the biggest private employer in the world with 2.2 million employees. Walmart is a family-owned business, as the company is controlled by the Walton family. Sam Walton’s hard work and entrepreneurial character step by step had sprout into unimaginable fortune. Walton family inheritance firmly sticks to the world’s richest people top list according to Forbes since 2001.

Personal interest in correlation between the giant chain’s management, strategies and enormous sales power versus poor quality products abuse of labor laws and low prices that do not live a chance to small retail stores to even enter the market competition.

With this research I would like to find the sales triggers and how the interaction with the client is happening. To understand the system and find the logical explanation of the company’s success, we will take a look to Walmart’s evolution and ecosystem.

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Digital Strategy

According to Forbes “the retailer can effectively leverage its vast presence to sustain a competitive advantage over the online giant Amazon. Walmart witnessed 27% growth in its online revenues in the first quarter of fiscal 2015, which suggests that it is on course to deliver on its promise.”

Although online sales industry grows, 52 years old worldwide retail chain Walmart is strategically targeting e-commerce growth, it is still loyal to it’s long time clients that helped to build the company’s wealth purchase by purchase.
Walmart is building and growing online presence by active customers’ engagement via the majority of social networks (Facebook, Instagram, Twitter, Pinterest, YouTube channel). Company is building trustful relationships builds up customers’ loyalty to the retail chain proving with reasonable prices on the market that “save money, live better” way is possible with Walmart.

Gap Analysis

According to Forbes “the retailer can effectively leverage its vast presence to sustain a competitive advantage over the online giant Amazon. Walmart witnessed 27% growth in its online revenues in the first quarter of fiscal 2015, which suggests that it is on course to deliver on its promise.”

Although online sales industry grows, 52 years old worldwide retail chain Walmart is strategically targeting e-commerce growth, it is still loyal to it’s long time clients that helped to build the company’s wealth purchase by purchase.
Walmart is building and growing online presence by active customers’ engagement via the majority of social networks (Facebook, Instagram, Twitter, Pinterest, YouTube channel). Company is building trustful relationships builds up customers’ loyalty to the retail chain proving with reasonable prices on the market that “save money, live better” way is possible with Walmart.

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Walmart Facebook Page screen capture

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